Solo ads are becoming a very popular way of online marketing. The basic premise behind the use of solo ads is finding another marketer who already has a trustworthy mailing list, and then paying for advertising when they send out mail to their subscribers. This is an effective way of email marketing since it allows you to gain access to a well-established mailing list without having to spend the time building it. Doing the latter is possible, and you could even buy the mailing list entries. However, building high quality lists often takes time which you may not have.
Finding the right solo ad provider
When interested in using cheap ads for marketing, the quality of the provider should never be compromised. Ideally, one who has been providing the service for a long time and who consequently understands the dynamics of the market is usually preferred. Some of the methods you can use to identify such a marketer include depending on reviews from other parties that have used their services before. The goal is to make sure that once you pay for the service, you will end up with very good value for money.
The importance of tracking
When investing in cheap ads, it is important to come up with a means of tracking. Some of the metrics that need to be assessed include the number of visitors that visit your site as a result of the ads, subscription rates, sharing of information on social media and many more. Most high quality marketers offering cheap solo ads will also provide software and tools for tracking. It is important to verify that the one you are thinking of working with provides this capability.
Making sure that your performance will be what you expect
In addition to getting the cheap solo ads from high quality marketers, other measures that can be put in place to guarantee high performance of the ads include being very specific about the types of subscriptions or opt-ins you are interested in. If you only need traffic from tier 1 countries such as the USA, for instance, it would be vital for you to buy the cheap solo ads from a marketer who can filter out any other traffic. This helps one get more value for money.
In summary, when used properly, using solo ads can be a very cost effective method of marketing for any type of online business person. It is cheap and very potent when in the right hands.
