Solo ads are a way to build your business and extend your reach on the Internet. These ads are still a very popular way to market a business and reap great rewards. However, there seems to be a bit of confusion surrounding the process. Basically, a solo ad is an agreement between two newsletter owners to extend their reach to each other’s subscribers for a fixed price, equal exchange, or percentage. Here is more on solo ads, including how to buy solo ads for your business.
Solo Ad Payment Methods
Certainly, a number of new business owners are on a budget. They want to know how to buy ads. They might think that purchasing a group of ads is well beyond their reach. However, there are several methods that are favored to purchase ads. One of those methods should fit just about any budget. The popular methods include:
Setting A Fixed Price – The business owner of the newsletter agrees to publish the solo ad for a set fee.
Pay Per Click – The marketer agrees to pay a fee each time that someone clicks a link in the newsletter.
Pay to Open – The marketer has to pay a fee when a subscriber opens the email newsletter.
Pay for Conversion – The marketer has to pay a fee when the subscriber clicks a link and makes a purchase.
Which Method is Best
There is certainly a lot of discussion among marketers concerning how to buy ads and which payment method is best for the ads. Well, the best method depends on the business and the budget that they set for advertising. For some paying a fixed price might be the optimum method while others might find that pay per click is a good way to judge effectiveness of the advertising method while keeping payments under control.
How to Buy Solo Ads
First, it is important to only deal with a source that is legitimate and has a proven track record. Do research online and find several sources. For example, look for an ad directory or a site that has a list of newsletter owners that would like to sell ad space in their publication. Check their background by reading reviews about their website. Visit blogs, forums, and message boards for more information on how to buy ads from a legitimate source. One warning: Here is how to buy solo ads. Don’t fall for the source that offers the lowest prices. Use due diligence. Often, you might have to pay a little bit more for ads in legitimate publications with a very responsive list of subscribers.
