Banner Ad Networks – How To Choose The Best Ad Agency

Banner ad networks offer a great way for you to monetize your websites and pull in a decent income on a regular basis. Having said that, it’s crucial you sign up with the right advertising agencies. This article reveals 5 quick tips that show you exactly how to do that:

* Tip 1

CPA, CPM, CPC

As you may know, CPA is when a user clicks on a banner and either signs up for something (lead) or purchases a product or service (sale) advertised on the landing page. CPM generally refers to the cost per 1000 impressions. On the other hand, if you opt for a CPC advertising model, you will be paid a certain amount every single time a visitor clicks on your ad and lands on the advertiser’s website. Top notch banner ad networks will always provide you with a good mix of these three models.

* Tip 2

Control Over The Types Of Ads Displayed

You want to choose reputed agencies that give you a degree of control over the types of ads you’d like to display on your site. This is especially useful if you know that certain ad formats tend to generate a better response in your niche.

* Tip 3

Targeting

Do the banner ad networks you’re considering offer ads that are relevant to the niche you’re targeting? More importantly though, do you believe their ads would appeal to your target audience? If you pick a provider that serves up plenty of irrelevant advertising, not only is it going to result in a decrease in your earnings, it may also turn off visitors that arrive at your site.

* Tip 4

Earnings

While the days of earning $10 per CPM ad are long gone (unless of course you attract the interest of companies that are willing to pay big bucks in exchange for some banner space on your site), you should still look to receive a decent payout. A good target to aim for would be around $.15 – $.20 CPC or a minimum of $1 – $4 CPM. Anything less than this would not be worth pursuing.

* Tip 5

Payout

It’s highly recommended that you stick with banner ad networks that pay on time, all the time. The vast majority of companies follow the standard payment schedule – around 15 to 30 days after the month has ended. Your paid on clicks that have taken place during the prior month.

In Conclusion

Well, there you have it – five super simple, yet highly effective tips on selecting solid banner ad networks. Armed with this information, you can now confidently go ahead and select the best option for your requirements.